for tilted chairAustin Ghost Tours
The Brief
Austin Ghost Tours (AGT) is the original ghost tour in the city of Austin. They have maintained their reputation by giving unmatched tours of Austin's most haunted locations backed by historical evidence of the ghosts who were once living. However, they have struggled to stand apart as competitors claim their title as the original tour service while delivering information plagiarized from AGT.
Rebrand AGT so that they stand apart and own their position as the original Austin ghost tour.
The Execution
The Tilted Chair team took an AGT and thoroughly enjoyed learning about the historically grounded haunts in our hometown from the people who literally wrote the books on Austin ghosts. It was different from other ghost tours in that they didn’t rely on jump scares and gimmicks to catch your attention, and it wasn’t R-rated.
In the design, I included the date they were established in their logo to leverage AGT’s credibility. And I opted for a cute ghost logo mark and bright paranormal green to signal their family-friendliness. Finally, the brand design is up to date with vintage references – ghosts aren’t just a thing of the past.
