Badass Goods

The Brief

Climate change is launching us towards impending doom, and there’s not much you can do about it as an individual. The core of the problem lies in corporations cutting corners and continuing to make the big bucks.

Brand a sustainable marketplace that offers a way to shop sustainably, slow climate change, and look cool doing it.

The Execution

I started by creating a snarky mascot, a personification of our home, planet Earth. He isn’t afraid to say it straight: shopping sustainably gives individuals a sense of control over their planet's demise but isn’t going to save the world. The spokesperson gives the brand a lighthearted way to convey troubling information.

Keeping it playful, I named the brand Badass Goods as a play on words (Bad vs. good, get it?) and to express that the sustainable marketplace is the best, most ethical way to shop for your goods.