Trick or Teeth

The Brief

Realistic monster teeth are packaged in black boxes with kitschy, Spirit-Halloween-like logos, and more approachable packaging holds obviously plastic teeth in stapled plastic bags capped by a cardboard nameplate.

Fill the gap in the market by thoughtfully packaging convincing accessories that appeal to both young kids and mature monster fanatics.

The Execution

Vintage design consistently trends for all ages, so vintage trick-or-treat bags were the natural inspiration for this project. This influence manifested through the illustration style, craft paper printing material, and zig-zag window edge. The zig-zag window kills two birds with one stone, mimicking the top of vintage trick-or-treat bags and jagged teeth.

Costume teeth can be used for various characters, giving me room to be creative with the copy. Werewolf Whites, Zombie Zoobies, and Wicked Chiclets are suited for fiends of all ages.

Lastly, I photographed the packaging to beautifully display the product in media spots.